I have a simple philosophy when doing business with my clients. Give me a chance to sit down and understand what you do, where the gaps are and how I can assist. I try to reduce complexity and help you to achieve your strategic goals by supporting your business.

Many companies create a winning strategy with goals that will grow the business, improve profitability and increase market share. They then allow operational matters to crowd out their strategic goals. They go back to doing what they have always done and, not surprisingly, get the same results they have always got.

When you ask me to come into your business be prepared to be asked many questions, some might seem obvious, even simplistic at times, but it allows me to see what you want to achieve and reflect on what is most important

Whether you want a business plan, channel plan, technology plan, working on marketing programs, advisory services, market research, applying for government grants, document writing or board work, My Master of Management in Entrepreneurship and my 10+ years of working at the coal face have given me a broad skill set to feel comfortable in most environments.

From time to time I add a blog with my thoughts so come back and check as often as you like. My website is uncomplicated as each customers needs are different. Let's talk and see how I can help
Design Integration
I recently went to a 2 day conference where the theme focused on design in business. To most of us when we talk about design we instantly think about product design, but in fact design covers all aspects of our businesses. The focus of this conference was to get businesses to consider themselves in a [...]
Marketing basics
The first thing I will say is that I am no marketing expert, but there are a few things that I have picked up in my time working with clients and working with Marketers who are far more switched on than me. I work with many clients who still forget the basics of good marketing. [...]
Get it right before you set forth
Many business owners do not see the value in documenting what they intend to do before they do it. Take for example the idea of a feasibility study. What does this actually mean. Well in fact a feasibility study can be a valuable tool to give the business market insight prior to investing their precious [...]
Media and the online environment
iphones and the app store
Short term versus Long term focus
Tactical thinking versus long term planning
Value Maps
value map analysis, a snapshot of your businesses place in a sector
Balancing Acts
functional business focus to help your business grow faster
Missionary Selling
channels, direct and indirect
Enduring Channels
channels, route to market considerations
Getting to market
Why are so many companies fixated with developing products with as many widgets and features that it takes far to long to go to market. Often when they do go to market they find half of the functionality designed is not what the customer wants anyway and functionality ends up being peeled out. This is [...]